Experteer Overview You will drive data-driven insights for online marketing, shaping measurement frameworks and cross‑functional analyses to optimize performance for a global travel platform. In this hybrid role in Barcelona, you’ll lead analytical projects, partner with media teams, and advocate evidence-based decisions that impact marketing strategy. You’ll balance rigorous analysis with real-world constraints while leveraging AI-enabled tools to enhance reporting and experimentation. This position offers growth, a collaborative culture, and opportunity to scale measurement across multiple brands and channels.Compensaciones / Beneficios
- Partner with media stakeholders to align measurement with business objectives and improve decision-making
- Lead end-to-end analytical projects from problem framing to insights delivery and stakeholder communication
- Present evidence-based recommendations with business impact, trade-offs, risks and limitations, driving adoption
- Identify and propose new analytical projects, experiments and optimization initiatives
- Oversee cross-platform test-and-learn design and implementation
- Develop measurement plans and analytical frameworks to evaluate marketing investments
- Collaborate with Data Engineering to improve data quality, reliability, and enable new reporting views/datasets




- Collaborate with Tracking and Data Activation teams to improve data availability and usability across platformsResponsabilidades
- 8+ years of experience in Marketing Analytics
- Strong SQL skills for complex queries on large datasets
- Strong Python skills for data processing, analysis, automation and visualization
- Experience designing complex analytical projects from problem definition to business recommendation
- Strong analytics knowledge and ability to apply appropriate methodologies
- Experience with experimentation and causal measurement methods (A/B testing, incrementality, causal inference)
- Ability to identify patterns and optimization opportunities in large datasets
- Experience communicating findings to senior stakeholders and influencing strategy
- Ability to own complex analytical initiatives involving multiple stakeholders
- Experience with marketing platforms and tools (e.G., Google Ads, Apple Search Ads, YouTube, Meta, TikTok) and tools like GA4, Appsflyer, AppTweak is beneficialRequisitos principales
- Prime Plus membership
- competitive salary and benefits package
- versátil benefits and bonuses
- birthday day off
- relocation support
- equipment lifecycle program

📌 Online Marketing Analytics Manager (Barcelona)
🏢 Edreams
📍 Barcelona