Experteer Overview In this role you will shape customer-centric content and engagement for the renal portfolio across international markets. You will bridge brand strategy and execution, leading a Brand Insights team to turn insights into campaigns, content, and omnichannel experiences. You’ll influence launches, lifecycle management, and congress activities while coordinating with cross-functional partners. This is a strategic, impact-focused opportunity to scale content and commercial effectiveness in a global setting.Compensaciones / Beneficios
- Lead development of customer and content strategies translating brand objectives and market insights into engagement priorities
- Collaborate with brand teams, priority markets, medical, legal, compliance, insights, channels, delivery, and agencies to co-create campaigns and experiences
- Own strategic direction and lifecycle management of promotional and disease education content across markets and channels
- Drive omnichannel planning including segmentation, messaging, content formats, channels, and KPIs
- Support congress strategies including customer experience concepts, booth content, and post-congress follow-up
- Apply storytelling,



behavioral science, and personalization to content and campaign planning
- Serve as the interface between brand strategy and marketing execution across the organization
- Use performance data and market feedback to optimize content and campaigns
- Manage agency partners and internal resources to meet strategic objectives and budget requirements
- Contribute to a collaborative, performance-driven culture with enterprise thinking and accountabilityResponsabilidades
- Minimum 8-10 years in pharmaceutical/healthcare or similarly regulated commercial environments
- Strong country-level marketing or sales experience and/or Execution Excellence with brand leadership responsibility
- At least 4–5 years of brand-specific leadership in in-country, regional, or global teams
- Proven experience leading cross-functional initiatives from strategy to executionRequisitos principales
- insurance plans
- retirement plans
- wellbeing resources
- global recognition programs
- adaptable and hybrid working options
- paid parental leave (minimum 14 weeks)

📌 Director, Customer & Content Strategy, Renal (Barcelona)
🏢 Novartis
📍 Barcelona