Puig is seeking a highly skilled Integral Media Tracking Data Manager to join our CRM, Consumer and Media Data & Insight Team, within the Consumer & AI Accelerator Office team, supporting our portfolio of brands across all markets.

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This role is critical in ensuring the reliability, scalability, and consistency of media tracking and data collection across all ecosystems to support Puig’s business model, where media investments play a key role in driving brand desirability, consumer engagement and commercial performance across markets.

In a context of accelerating digital transformation, the reliability and scalability of media data have become essential to enable data-driven decision making. As Puig continues to embed AI and advanced analytics into its operating model, robust media tracking foundations are a prerequisite to unlock high value use cases such as performance optimization, attribution, and predictive analytics.



This role ensures that media data is properly captured, structured, and activated, forming a key pillar of Puig’s AI-driven transformation.

The Opportunity
Location: Barcelona
Language: English (mandatory)

Key Responsibilities
1. Media Tracking Strategy & Implementation

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- Ensure robust and consistent media tracking across all digital platforms.
- Support the definition and implementation of global media tracking standards across Paid, Owned, and Earned channels.
- Ensure proper setup and maintenance of tracking frameworks (e.g. Supermetrics, GA4, pixels, tagging plans).
- Coordinate tracking implementation across websites, media platforms, and analytics tools.
- Validate data collection quality and ensure consistency across markets and platforms.
- Support troubleshooting and issue resolution related to tracking and data collection.

2. Interface with Tech & Data Product Teams

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- Act as the

📌 Global Media Tracking Data Manager (Barcelona)
🏢 Puig
📍 Barcelona