Experteer Overview
Join FrieslandCampina Spain as a Junior Trade Marketing Executive to drive trade marketing initiatives in the Spanish market. You will work cross-functionally with Sales, Brand, and external partners to boost product visibility, distribution, and shopper engagement. The role focuses on executing plans, analysing performance, and optimizing campaigns to support sustainable growth. You will engage with market data providers to uncover insights and help shape segmentation and promotional activity. This is a hands-on opportunity to impact in-store activation and retailer collaboration in a global dairy company.

Compensaciones / Beneficios
• Support development and execution of trade marketing plans for CdH and OdH, including launches and in-store activations
• Collaborate with Sales and Brand teams on promotional materials, POS displays, and shopper marketing
• Monitor distribution and visibility across key accounts and regions
• Assist in segmentation projects under Brand Manager
• Execute promotional plans including pricing, in-store activations and digital campaigns
• Track promotional investments and support ROI analysis with Revenue Growth Management and Sales
• Analyze sales and promotions results to identify improvements
• Share market trends, shopper insights,



competitor actions, and customer performance
• Coordinate with retailers and distributors to ensure brand visibility at POS
• Monitor trade marketing budgets and track campaign performance via KPIs and evaluations
• Coordinate with external agencies for marketing materials
• Engage with data providers (Nielsen, Kantar, etc.) to gather insights
• Prepare presentations, reports and recommendations for internal stakeholders

Responsabilidades
• Bachelor's degree in Marketing, Business Administration, Economics, or related field
• 2-4 years of experience in Trade Marketing, Category Management, Sales or Marketing in FMCG
• Strong analytical skills and experience with market and sales data
• Good understanding of retail channels, promotional planning, and shopper marketing
• Advanced Excel and PowerPoint skills
• Experience with Nielsen, Kantar or similar market data sources is a plus
• Strong communication and organizational skills
• Fluent in Spanish and English

Requisitos principales
• annual bonus
• Health insurance
• Meal allowance
• Gym discounts
• Versátil remuneration (transports, childcare)
• Hybrid 50% home office

📌 Trade Marketing Executive Junior (Barcelona)
🏢 FrieslandCampina
📍 Barcelona