Marketing Manager (Madrid)

Marketing Manager (Madrid)

12 ago
|
Primark
|
Madrid

12 ago

Primark

Madrid

We’re looking for a digitally savvy, fashion‑obsessed Marketing Manager to grow our brand presence across all channels in Spain.

Todos los candidatos deben asegurarse de leer atentamente la siguiente descripción del puesto y la información antes de enviar su solicitud.
This role will play a leading part in delivering our general integrated, full‑funnel marketing campaigns in the Spanish market — spanning brand awareness, consideration, conversion, and retention activity.
Ideal for an ambitious marketer with 5+ years’ experience, this role blends digital execution with broader brand marketing, retail support, and cross‑functional activation.
You’ll work closely with the local Fashion Communications and Retail team to deliver campaigns that are innovative, insight‑driven, and aligned with fashion‑forward storytelling.
Key Responsibilities
- Support the planning and execution of market‑wide, full‑funnel marketing campaigns in Spain
- Coordinate across brand, media, creative, PR, retail, and digital teams to ensure integrated delivery




- Localise global campaign assets for the Spanish market, ensuring cultural relevance and fashion credibility
- Manage timelines, campaign calendars, and cross‑functional communication throughout the campaign period
- Liaise with local retail and store teams to bring campaigns to life in‑store and support retail activation
- Track campaign results across awareness, engagement, traffic, and conversion metrics

Digital Marketing & Campaign Execution
- Support the centralised digital team in the planning, execution and optimisation of digital marketing campaigns across paid social, search, display, and video
- Assist in managing media budgets and work closely with media agencies to ensure best‑in‑class performance
- Develop local campaign briefs that reflect brand tone, fashion trends, and local market insights

Website Support
- Support the centralised digital team in coordinating content updates across product pages, homepages, and editoria

📌 Marketing Manager (Madrid)
🏢 Primark
📍 Madrid

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