Your missionThe Product Manager is responsible for developing the strategic plan and setting the product roadmap and championing the marketing plan for all programs, including new program introductions and enhancement to existing programs. The Product Manager plays a key leadership role in managing implementation of the strategic product roadmap and annual marketing plan; achieving enrollment, revenue and profitability targets for new and existing products; launching new products/initiatives; managing stakeholder relationships; and establishing metrics and processes for monitoring successTasks and ResponsabilitiesLead development of the strategic plan, product marketing roadmap, and marketing plan for new program introductions; resource, manage, and support the prioritization and completion of projects with internal and external stakeholderCollaborate with the Academic and Admissions Teams to develop compelling, differentiated product messaging and positioning throughout the costumer journeyDevelop marketing and communications plans to effectively position programs in their respective markets.Create outstanding materials and collaborate in the development of high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisitionDevelop a deep understanding of relevant markets, including the competitive landscape, target segments, and student motivation and decision making; identify, recommend, and develop potential market opportunities based on this understanding and strategies for competitive differentiationDevelop proactive, market-driven,



actionable methods of identifying new product introductions or improvement opportunities for existing products using both internal data and external dataTrain Admissions team on our programs, the value propositions for each and their differential selling pointsConduct market research to continually bring the voice of the market to the marketing strategiesSupervise brand positioning and consumer insights, and communicate our vision and missionTranslate brand elements into plans and go-to- market strategiesMonitor market trends, research consumer markets and competitors’ activitiesAlign the company around the brand’s direction, choices and tacticsYour ProfileDegree in Marketing or a related fieldProven working experience as Product Manager on Higher EducationProven ability to develop product marketing strategies and communicate recommendations to executivesExperience in identifying target audiences and devising effective campaignsExcellent understanding of the full marketing mixStrong analytical skills partnered with a creative mindOutstanding communication skillsUp-to-date with latest trends and marketing best practicesFamiliarity with CRM tools such as Salesforce or Zoho CRM.Experience with data analysis and visualization tools like Power BI, Tableau, or Google Analytics.Understanding of CMS platforms such as Word Press or Umbraco.Knowledge of digital advertising platforms such as Meta Ads Manager, Google Ads,



Tiktok ads and Linked In Campaign Manager.A solid understanding of digital channels and the ability to analyze and report performance across platforms like Meta and Google is highly valued. The ideal candidate should be comfortable interpreting data from multiple sources to inform decisions and optimize performance throughout the funnel.Either native English speaker or proficiency level of English competency.About usSchiller International University is a global institution with campuses in Madrid, Tampa, Heidelberg, and Paris, offering a U. S.-accredited curriculum designed to prepare students for careers in an interconnected world. Through a combination of experiential learning, challenge-based education, and international mobility, we equip our students with the skills and mindset to become responsible general leaders.At Schiller, we are committed not only to academic excellence, but also to creating an inclusive and equitable learning and working environment. In alignment with the United Nations Sustainable Development Goals, particularly SDG 5 (Gender Equality), we strive to ensure fair, transparent, and inclusive recruitment and career development practices across all our campuses.We actively encourage applications from women and underrepresented groups, especially in disciplines where gender imbalance persists, and we are committed to supporting all members of our community in their professional growth and leadership development.Our approach is supported by a commitment to continuous improvement through data-driven analysis, ensuring that our practices evolve in line with international standards and reflect our values as a global institution.

📌 Product Manager (Madrid)
🏢 Schiller International University
📍 Madrid