Digital Content & Optimization SpecialistApply for Digital Content & Optimization Specialist at CINESA in Barcelona, CT, ES. This full‑time on‑site position offers great opportunities for career growth.Position: Digital Content & Optimization Specialist | Location: Barcelona / Madrid / Lisboa / Porto | Reports to: Digital Platform ManagerSE Odeon Cinemas Group, together with UCI and Cinesa, is one of the largest cinema chains in Europe and is part of AMC Entertainment Holdings, which operates more than 11,000 screens worldwide. We put people at the center, connecting and fostering a wide range of talents. Our goal is to offer our guests an inspiring and unforgettable entertainment experience.Purpose of the roleYou will be responsible for managing and optimizing digital platforms and CRM communications for the Portuguese market, ensuring high‑quality content delivery and continuous improvement of the customer journey. You will work across CMS and CRM platforms, contributing to both local and group‑level initiatives, with a direct impact on the user and guest experience in an international environment.What you will doContent & CMS Management : Manage and update content across digital platforms (website, app, kiosks) using our CMS (Umbraco), ensuring consistency, accuracy, and alignment with business and UX guidelines.CRM Campaign Management : Create and manage CRM campaigns (newsletters and push notifications), including content creation, layout, segmentation, and publishing through tools such as Movio (similar platforms: Mailchimp / Klaviyo).Digital Channel Coordination : Ensure content consistency and proper deployment across all digital touchpoints, contributing to a smooth and engaging customer journey.Performance Monitoring & Optimization :



Monitor performance using Google Analytics (basic level) and leverage insights to continuously improve content, campaigns, and user experience.Stakeholder Collaboration : Work closely with internal teams and external stakeholders (e.G., suppliers, distributors, international teams), ensuring alignment and effective execution.Task & Project Management : Manage your daily activities using tools such as Jira, ensuring timely delivery and high‑quality outputs.Continuous Improvement : Contribute to improving processes, tools, and digital journeys across platforms and channels.RequirementsMust HavePortuguese: Native or fluentEnglish: FluentHands‑on experience with Content Management Systems (CMS) for websites or digital platformsExperience managing digital environments (websites, apps, or e‑commerce platforms) (non‑social media focused)Experience in similar roles such as Digital Product Manager, Digital Content Specialist, or CRM Specialist is highly valuedExperience with CRM/email marketing tools and newsletter creationBasic knowledge of Google Analytics (or willingness to develop it on the job)Nice to HaveSpanish languageExperience managing push notificationsFamiliarity with task management tools (Jira, Trello or similar)Experience working in international or multi‑market environmentsBenefitsFlexible working hours through a hybrid model (office and remote working)Flat hierarchies and a friendly, family‑like environment with fast decision‑making processesExciting and diverse tasksIndividual development opportunities (e.G., training)Monthly free cinema tickets – invite your family and friends for a movie nightExclusive preview screeningsDiscounts on fresh popcorn and beverages at the cinemaFresh fruit, a wide selection of drinks, and meal vouchersAnd much more

📌 Digital Content & Optimization Specialist At Cinesa (Barcelona)
🏢 CINESA
📍 Barcelona