At ING we are looking for a Data Analyst.This role is part of the Digital Sales Team for Business Banking Spain. The team focuses on acquisition, activation, and growth of business customers through digital channels.Key Responsibilities- Work closely with marketing, digital, and sales teams to define target audiences, execute data‑driven campaigns, monitor and optimize performance, and deliver actionable insights to increase conversion and commercial impact.- Build and manage target groups for marketing campaigns (selection, segmentation, eligibility rules), prepare and deliver campaign‑ready datasets for activation tools, and ensure correct setup and execution across digital channels.- Track and analyze campaign performance (conversion, CTR, funnel metrics, ROI), identify optimization levers across targeting, timing, content and channel mix, and run analyses to improve acquisition, activation and cross‑sell performance.- Develop customer segments based on behavior, lifecycle and needs; identify high‑potentialaudiences and propensity‑to‑buy signals; translate business needs into data‑driven targeting strategies.- Prepare and maintain campaign datasets and marketing bases, automate recurring campaign processes (selection, reporting, monitoring), and ensure scalability and reliability using SAS/SQL.- Build dashboards in Power BI to monitor campaign performance and funnel evolution, provide clear, actionable insights to marketing and commercial teams, and support test‑and‑learn frameworks (A/B testing, uplift analysis).- Act as a data partner in campaign planning and optimization cycles, translating commercial questions into data use cases and analyses,



and working closely with digital marketers, campaign managers and conversion specialists.Qualifications- Strong interest in marketing, campaigns and digital sales.- Ability to link data analysis to commercial impact and conversion.- Analytical and technical skills: SQL (SAS) for building campaign selections.- Experience with large datasets, segmentation, targeting.- Ability to analyze campaign results and identify improvement actions.- Familiarity with KPIs such as conversion, funnel drop‑offs, engagement metrics.- Ability to translate data into clear business recommendations.- Strong collaboration with non‑technical stakeholders.- Good knowledge of English and Spanish.- Nice to have:- Experience with campaign tools / CRM / marketing automation platforms.- Experience with A/B testing and experimentation frameworks.- Knowledge of SAS / Power BI.- Banking, e‑commerce or marketing analytics experience.Benefits- Versátil work arrangements: balance of office and remote work.- Restaurant card and health and life insurance for you and your family.- Flexible remuneration model with tax‑advantaged benefits (nursery, transport card, training aids).- Free company shuttle on multiple routes.- Banking benefits: special loans, mortgage conditions, pension plan after 1 month.- Employee wellness: physiotherapy service, gympass, professional clinics.- Employee networks for diversity and inclusion.- International remote work program.- Other benefits such as electric mobility solutions, doctor, hairdresser, gym, etc.We are a diverse team committed to inclusion and sustainability. If you can see yourself working with us, please apply.#J-18808-Ljbffr

📌 Data Analyst Business Banking (Madrid)
🏢 Ing Bank Nv Sucursal En España
📍 Madrid