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Join a fast-growing eight-figure wellness brand producing over 800 creative assets each month. With the US as our primary market, you'll partner with the CMO and Acquisition team to shape a creative strategy that drives growth.
You’ll lead a multidisciplinary creative team, build scalable creative systems, and ensure creative decisions are driven by customer insight, performance data, and structured testing.
Get ready to
- Own creative strategy across products, markets, and acquisition channels.
- Translate commercial priorities into creative roadmaps, messaging frameworks, and testing plans.
- Partner with Acquisition to improve ROAS, CPA, CTR, CVR, and customer acquisition through creative.
- Own the creative testing programme across hooks, angles, creators, formats, and offers.
- Lead, coach,



and develop a multidisciplinary creative team of approximately 10 people.
- Build scalable creative operations, workflows, and prioritisation processes.
- Collaborate closely with CRM, CRO, Product, and Brand teams.
- Present creative strategy, insights, and recommendations to senior leadership.

We expect you to
- Have 4+ years of experience in creative strategy, performance marketing, or a similar leadership role.
- Have experience leading creative teams in a DTC ecommerce or high-growth consumer brand.
- Have a proven track record of improving creative performance through structured testing.
- Have a strong understanding of Meta, TikTok, and modern paid social ecosystems.
- Be a commercially minded creative strategist with strong leadership skills.
- Have a deep understanding of performance marketing and paid social creative.
- Have experience building creative for the US market or strong internatio

📌 Head of Creative Strategy (Madrid)
🏢 Kilo™
📍 Madrid