- As Demand Generation Manager, Spain, you will own the strategy and execution of multi-channel demand generation programs across paid search, paid social, webinars, events, and digital campaigns.
- You will set the direction for how Clio builds pipeline and awareness in the Spanish market, manage agency partners against that strategy, and work cross-functionally with Sales, Field Marketing, Product Marketing, and Revenue Operations to hit ambitious growth targets
- This is a hands‑on leadership role. You’ll set the strategy, but you’ll also be close enough to execution to know when something isn’t working and why
- Develop and own Clio’s demand generation strategy for the Spanish market, identifying the channels and programs that will unlock the biggest growth
- Set targets and budget allocation across paid search, paid social, webinars, and events, and be accountable for performance against them
- Analyse the Spanish market and legal industry landscape to shape messaging, targeting, and campaign priorities




- Build the annual and quarterly demand gen plan for Spain in partnership with the broader EMEA marketing and sales leadership
- Lead the execution of integrated, multi‑channel campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), webinars, and events
- Own the relationship with external paid media agencies, setting strategy and holding them accountable for delivery and performance
- Direct A/B testing programs across creative, copy, and landing pages, and use results to keep sharpening the approach
- Partner with Content, Design, and Product Marketing to make sure campaign assets land with the right audience and message
- Own reporting on pipeline contribution, CPL, conversion, and other key demand gen metrics for Spain
- Build and maintain dashboards in Salesforce and Looker that give leadership visibility into what’s working
- Turn performance data into a clear point of view on where to double down and where to pull back
- Report regularly

📌 Demand Generation Manager (Barcelona)
🏢 Clio
📍 Barcelona