Valeria is building the future of HR and payroll in Spain. We are an AI-native platform that automates contracts, payroll, and compliance for companies with high employee turnover such as hospitality, delivery, events and agriculture. We are rethinking how an entire industry works—moving from manual, error‑prone processes to intelligent automation.

We are a fast‑growing startup backed by top investors, disrupting a €5B+ industry that is still stuck in spreadsheets and legacy software.

Your Role

You will build our outbound sales engine from the ground up. This is a role in which you write the playbook while owning the full sales cycle: identify prospects, craft outreach strategies, run demos, negotiate deals and close revenue. Your work will directly shape how we go to market, how we talk about the product and what our early customer base looks like.

What You'll Do
- Own full‑cycle outbound sales: prospect, qualify, demo, negotiate and close—with no handoffs and no SDR team yet.




- Build pipeline from scratch by designing and executing creative outreach strategies across cold calls, LinkedIn, email sequences, events and other channels.
- Shape the sales playbook by working directly with founders to refine messaging, positioning, pricing and objection handling as we learn what resonates.
- Develop relationships with decision‑makers: build trust with HR leaders, CFOs and operations managers in high‑turnover industries such as retail, hospitality, logistics and agriculture.
- Consistently hit and exceed targets: quotas will be defined together based on market feedback, deal cycles and growth goals.
- Be a cultural builder: set the tone for ambition, speed, accountability and customer obsession as we scale the sales team.
- Feed product insights back: you will hear customer pain points before anyone else and your feedback will influence our roadmap.

What We're Looking For

Required
- 5+ years of B2B outbound/full‑cycle sales experience, preferably in SaaS or tech‑ena

📌 Senior Account Executive (Barcelona)
🏢 Valeria HR
📍 Barcelona