About the role
We are seeking a Digital Marketing Manager who possesses a blend of strategic thinking, creativity, and technical expertise. The adecuado candidate will have a strong understanding of digital marketing channels, marketing automation using Hubspot and the data‑driven optimization of marketing activities. Overall, we are looking for someone who can drive impactful digital initiatives, enhance brand visibility, and in particular contribute to business growth in a strong collaboration with the business.
Responsibilities
- Hands‑on Awareness and Lead Generation Campaigns: Setting up comprehensive multi‑channel campaigns for awareness, lead generation and retargeting
- Creation of landing pages, paid ads (Google, LinkedIn and others), webinars, newsletters
- Monitor and manage lead lifecycle, lead scoring, nurturing, contact segmentation, and data cleansing
- Development and execution of compelling lead nurture programs across target business segments and sales funnel stages
- Sales Enablement and Integration: Educate,



enable and encourage the sales teams regarding demand generation processes and tools to ensure leads generation and conversion to opportunities; ensure sound integration of marketing automation tools with CRM for end‑to‑end processing of leads; evaluate and support sales‑initiated marketing activities
- Website Rehaul and Content Optimization: Define new webpage components to optimize web page UI / UX; improve content based on keyword research, SEO/GEO/AEO aspects, consistent with Sulzer brand and style guidelines; optimize website structure and technical basics to ensure all content is highly visible to users and AI
- Reporting and Metrics: Report and develop relevant Key Performance Indicators (KPIs) to ensure business impact of digital marketing activities

Requirements
- Hands‑on knowledge in digital campaign set up & execution and performance tracking
- Proven work experience in website creation and maintenance, marketing automation, conten

📌 Digital Marketing Manager (Madrid)
🏢 E484 Sulzer Pumps Spain
📍 Madrid