Demand Generation Manager – Italian Market
At Factorial, we’re looking for a Demand Generation Manager to lead our growth strategy for the Italian market. This is a key role where you will drive scalable initiatives, manage a local events and webinars team, handle budget allocation, and align closely with Sales to accelerate pipeline generation and market expansion.
What you’ll do
- Design and execute data-driven demand generation strategies to accelerate pipeline growth in the Italian market.
- Collaborate with the Marketing Director as a strategic partner and key advisor, influencing business-critical decisions and go-to-market priorities.
- Manage inbound and outbound lead orchestration: own end-to-end strategy and execution of lead orchestration, prioritize lead assignments, ensure collaboration across teams, optimize routing and coverage models, and provide enablement for campaigns.
- Lead Sales & Marketing Alignment: lead and mentor a team of professionals to execute high-impact regional events and strategic webinars.
- Oversee the Italian marketing budget,



optimizing resource allocation to maximize ROI and campaign performance.
- Leverage HubSpot to design and optimize lead nurturing workflows and improve overall CRM effectiveness.
- Analyze marketing KPIs and performance metrics to identify opportunities for scalable growth and market expansion.

What are we looking for?
- 3-4 years of proven experience in Demand Generation, Growth Marketing, or Digital Acquisition roles.
- Prior experience in the B2B SaaS industry is strongly valued.
- Extensive hands‑on experience with HubSpot (workflows, lists, reporting) and modern CRM tools.
- Highly organized, data‑driven, and business‑hungry; able to quantitatively analyze numbers and translate them into actionable growth initiatives.
- Experience managing or mentoring people, with the ability to motivate a team and align cross‑functional stakeholders.
- Native or native‑level fluency in Italian and professional profi

📌 Demand Generation Manager Italian Market (Barcelona)
🏢 Factorial Hr
📍 Barcelona