At Factorial, we believe that growth happens when great marketing meets real business impact. That’s why we’re looking for a Marketing Specialist for LATAM who will play a key role in executing high‑impact marketing initiatives across the region.

About the role

We’re looking for a hands‑on, versatile marketer to support and execute demand generation initiatives in LATAM, with a strong focus on partner marketing and regional campaigns. During your first months, you’ll focus on executing campaigns, supporting events, and launching quick wins while gaining a deep understanding of our market and partner ecosystem. Over time, you’ll take on more ownership of initiatives and become a key player in scaling demand generation across LATAM. In a few words: a mid‑level, high‑impact role for a generalist marketer who enjoys executing, testing, and scaling marketing initiatives with direct impact on pipeline and revenue.

What will you be doing?
- Execute end‑to‑end marketing campaigns across LATAM (email, events, paid, and co‑marketing initiatives).




- Support and coordinate partner marketing activities, including webinars, events, and joint campaigns.
- Plan and execute online and offline events (from logistics to follow‑ups).
- Manage and optimize email marketing campaigns (newsletters, invitations, nurturing flows).
- Collaborate on demand generation strategies and help bring them to life with a strong execution focus.
- Track and report on performance (leads, demos, conversions), ensuring visibility of results.
- Work closely with Sales, Partnerships, and Marketing teams to align efforts with business goals.
- Help create and adapt marketing materials and content for LATAM audiences.

You’re a great fit if you:
- Have experience in B2B marketing, ideally in tech or SaaS.
- Are a generalist marketer who enjoys working across campaigns, events, and content.
- Have hands‑on experience with events (webinars, field events, partner activations), email marketing/CRM (HubSpot is a

📌 Marketing Specialist (Barcelona)
🏢 Factorial
📍 Barcelona