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We’re Adevinta, a global leader in digital marketplaces. Our household name brands, including Marktplaats in the Netherlands, mobile.de in Germany and leboncoin in France, reach hundreds of millions of people every month.
We’re all about matchmaking, and our sites help people find whatever they’re looking for in their local communities – whether it’s a car, an apartment, a sofa or a new job. Every connection made or item found makes a difference by creating a world where people share more and waste less.
Our brands are supported by global Tech Hubs in Barcelona, Amsterdam, Paris and Berlin. Their goal is to develop common global products and innovation platforms which all of our brands can use. This means using cutting edge technology to create highly scalable, customisable and secure products and components that free up development time and leverage our access to integral data.
What You’ll Do & Who You Are




We are seeking a highly skilled and strategic Marketing Analytics Lead to build and lead the marketing analytics function across coches.net, motos.net, and Milanuncios. This is a critical individual contributor role, reporting directly to the CMO and working closely with the Marketing Leadership Team, Product, Data, and different Business Units.
Your mission will be to transform marketing performance through data: measuring what matters, predicting what’s next, and enabling smarter, faster decisions. You’ll work across Paid, Owned, and Earned channels, and bring deep expertise in incrementality, segmentation, AI, CLTV modeling, and performance forecasting. You’ll also influence our MarTech stack, tracking infrastructure, and how we approach insights and automation at scale.
- Marketing Performance & Measurement
- Define and lead the end-to-end measurement framework across all marketing
- Own Marketing Mix Modeling (MMM), incrementality frameworks, and multi-tou

📌 Marketing Analytics Lead (Barcelona)
🏢 Adevinta Spain
📍 Barcelona