Senior Brand Manager - NH Collection (B2C) - Minor Hotels Eu&Am; - Madrid

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Location: Madrid, ES Spain

Department: Marketing and Communication

Minor Hotels is a general hospitality group operating over 560 hotels, resorts and residences in 56 countries in Asia-Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of 12 hotel brands – Anantara, Minor Reserve, Avani, Colbert Collection, Elewana, The Wolseley, NH, NH Collection, iStay, nhow, Oaks and Tivoli. As part of Minor Hotels, the region of Minor Hotels Europe & Americas is responsible for more than 350 properties in 30 countries and plans to grow across all segments, with a focus on its upper-upscale and luxury brands.

What will be your mission?




The Senior Brand Manager – NH Collection is responsible for shaping and safeguarding the brand’s premium positioning across Europe. This role drives operational marketing excellence, ensures brand consistency at every touchpoint, and supports hotels in delivering a seamless and elevated guest experience.

What will you do?
Brand & Operational Marketing Leadership

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- Lead the execution of B2C operational marketing initiatives for NH Collection Hotels & Resorts across Europe
- Ensure consistent application of brand standards across all properties
- Support the rollout of guest experience initiatives and operational brand standards at hotel level
- Act as a key partner to hotels, providing guidance on marketing, branding, and design needs
- Build strong relationships with General Managers and property marketing teams, fostering collaboration and knowledge sharing
- Identify best practices and scalable initiatives across the portfolio

Marketing Planning & Execution

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- Oversee the implemen

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