CRM Specialist

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As a CRM Specialist at Air Apps, you will be responsible for managing and optimizing customer relationship management systems and email marketing campaigns. You will work on drip marketing, segmentation, automation, and lead nurturing strategies to enhance customer engagement and retention.

This role requires expertise in CRM platforms such as HubSpot, Marketo, Salesforce, or Klaviyo, as well as a strong understanding of email marketing best practices, automation workflows, and data‑driven optimization.

Responsibilities

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- This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross‑functional teams in person and contribute to a dynamic and fast‑paced environment. We are open to support with relocation efforts.
- Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
- Manage and optimize CRM workflows, segmentation,



and customer lifecycle automation.
- Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance.
- Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics.
- Optimize email templates, A/B test subject lines, and improve deliverability.
- Create and maintain customer segmentation strategies for targeted campaigns.
- Collaborate with marketing, sales, and product teams to personalize customer interactions.
- Implement behavioral triggers and automation workflows to improve retention.
- Ensure compliance with GDPR, CCPA, and email marketing regulations.
- Stay up to date with CRM trends, personalization strategies, and automation best practices.

Requirements

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- Around 3+ years of experience in CRM management, email marketing, or marketing automation.
- Hands‑on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar pla

📌 CRM Specialist (Madrid)
🏢 Air Apps
📍 Madrid