The Role
Lea el resumen de esta oportunidad para comprender qué habilidades, incluidas las habilidades interpersonales relevantes y el dominio de paquetes de software, se requieren.
As a SFMC Engineer, you'll sit at the intersection of data, strategy, and customer engagement. Your primary job is to turn user data and business questions into actionable insights and concrete improvements to how Fever retains and grows its global user base.
You'll define customer segmentation frameworks, measure the impact of engagement initiatives, automate reporting, and help translate analytical findings into CRM strategies that the broader team executes. You won't just report numbers — you'll own the analytical layer that shapes what we do next.
What You’ll Do
-
- Design and maintain customer segmentation models, cohort analyses, and behavioural analytics frameworks to understand Fever's integral user base.
- Define measurement and attribution methodologies for CRM initiatives — quantify the impact of engagement campaigns on retention, frequency, and revenue.
- Translate business questions into structured analyses, and analytical findings into clear recommendations for non-technical stakeholders.
- Collaborate with Data Engineering and Product teams to build and automate reporting pipelines, dashboards, and data products that track CRM performance.
- Work with the CRM execution team to define audience targeting logic, personalisation rules, and trigger conditions grounded in data.
- Identify growth levers across the customer lifecycle (acquisition, activation, retention, win‑back) and propose data‑backed strategies to improve each.
- Support cross‑functional alignment between Marketing, Product, and Data teams on customer strategy and CRM roadmap priorities.
Who You Are
-
- Bachelor's or Master’s degree in a STEM field — Mathematics, Statistics, Physics, Engineering (any discipline), or Computer Science. This is non‑negotiable.
- 2–5 years of experience in a data‑analytical rol
📌 SFMC Engineer (Madrid)
🏢 Fever
📍 Madrid