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We're looking for a Product Adoption Strategist (Digital & Scalable) to join our Adoption team, part of our wider Launch and Customer organisation, in Spain. You will own the adoption strategy, hypotheses, experiments, and implementation for scalable, digital-first campaigns that increase feature penetration across the whole customer journey and drive deeper, stickier product usage for a specific feature or market.
What you'll be doing:

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- Identify underutilised product areas and translate adoption opportunities into automated, digital-first programs and behaviourally triggered journeys.
- Own end-to-end adoption campaigns for a specific feature or market, including strategy, experiment design, implementation, and performance.
- Design and implement customer journey architecture per program (segmentation, trigger logic,



channel orchestration, entry/exit criteria).
- Partner with Product, Product Marketing, Data, Education, Launch, and Account Management to create a cross-functional customer journey that aligns with product priorities, merchant needs, and operational realities.
- Optimize the digital collateral needed to support adoption programs, including in-app guidance, nurture sequences, and interactive walkthroughs.
- Own the configuration and optimization of ChurnZero, Fin, and Heap for tech-touch journeys, in collaboration with internal systems teams.
- Monitor campaign analytics, activation, feature stickiness, and channel effectiveness by segment and feature, then continuously improve performance.

And a little bit of...

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- Advocate for customers across the wider organisation and surface behavioural insights that inform product, content, and journey decisions.
- Build deep relationships with both c

📌 Product Adoption Strategist (Barcelona)
🏢 Lightspeed Commerce
📍 Barcelona