We’re building the AI Workforce for restaurants. haddock started as the system of record for restaurant operations. Today, we’re going one step further: replacing manual back-office work with AI agents that operate 24/7. We are becoming the financial brain and operational layer of restaurants. Our vision: lead the market through innovation, strong relationships, and by becoming the go‑to tech partner for restaurant success. We don’t need “more marketing”. This role sits at the intersection of brand and growth.
Build a category-defining brand in Europe
Lead and scale a high-performing marketing team
Manage significant budgets with a strong ROI mindset
7+ years in Marketing / GTM leadership in SaaS or tech




~ Proven track record owning both brand and performance
~ Experience managing multi-million € budgets
~ High standards on design, brand, and execution quality
~ AI-native mindset: you understand how AI changes both product and marketing
~ Fluent in English

Background in HORECA, hospitality tech or vertical SaaS
Office in Poblenou (Barcelona) + versátil hybrid setup (3 days in-office, 2 remote if you want)
Meet the marketing team (Eric)
Marketing case + in-person debrief with the Leadership Team

📌 Senior Head of Marketing (Barcelona)
🏢 haddock (YC W22)
📍 Barcelona