Position Overview: Marketing Programs Manager
A large share of pipeline in our category is built in the field: at the industry conferences where regulatory leaders gather, in the webinars where they learn, and through the associations where they convene. We are building a founding marketing team, and this is its execution engine.
You will own the programs calendar end to end: which events we invest in, how we show up, and what pipeline each program produces. This is a builder role: there is no playbook to inherit. You will create the systems, vendor relationships, and reporting that the marketing function scales on.
Responsibilities
Events & Conference Program (primary)
- Build and own the annual industry event strategy across our verticals, evaluating conferences against pipeline potential, audience fit, and cost, and recommending the invest/skip/downgrade call for each.
- Negotiate directly with organizers on sponsorship packages, speaking slots, booth placement, and delegate lists; you should expect to materially improve on rate-card pricing.
- Run end-to-end event execution:
booth and collateral logistics with our in-house design team, speaker preparation, pre-event outbound coordination with the demand generation function, on-site orchestration, and post-event lead routing within agreed SLAs.
- Track cost-per-opportunity and pipeline sourced per event, and kill programs that do not perform.
Webinar Program
- Own the webinar calendar: topic selection with subject-matter experts, speaker recruitment (internal and guest), production, promotion coordination, and follow-up handoff to sales.
- Manage the platform, run-of-show, and rehearsal discipline so that live sessions are consistently professional.
- Report attendance-to-meeting conversion and iterate on format, timing, and topics accordingly.
Industry Association Relationships
- Serve as RegASK's operational liaison to the industry associations relevant to our buyers, managing memberships, participation c
📌 Marketing Programs Manager (Madrid)
🏢 Regask
📍 Madrid