- We’re looking for a Performance Creative Strategist with a 100% performance mindset. Your mission isn’t simply to come up with great ideas—it’s to understand why a creative performs (or doesn’t) on Meta, translate those learnings into clear next steps, and ensure the Creative team is always producing the work with the highest potential impact based on data
- You’ll own the creative learning cycle: analysis → diagnosis → iteration → prioritization and allocation of creative work
- Creative performance analysis (Meta as the primary platform): systematically review live creatives, read their metrics (thumbstop rate, hold rate, CTR, CPA, ROAS, frequency, fatigue) and understand what’s happening beyond the number
- Component-level diagnosis: break down performance by messaging angle, hook, format, and audience segment. Identify winning and losing patterns
- Defining next steps: decide what gets iterated, scaled, killed, or tested next. Prioritize the creative pipeline with business judgment
- Benchmark & top-performer research: continuously track Meta Ad Library, competitors,



and industry references to identify the best-performing ads, understand why they work, and translate them into actionable opportunities for Cocunat
- Brief generation and analysis: create creative briefs with a clear hypothesis behind them (angle, hook, format, audience), leveraging our internal briefing processes, and analyze the outcome of each brief to feed learnings back into the system
- End-to-end coordination with video editors and design: act as the single point of creative work assignment — prioritizing, briefing, tracking production, giving feedback on every round, and signing off each asset before it goes live
- Copy adaptation: adjust and refine the copy from briefs — hooks, on-screen text, and primary text — so it feels native to the platform and true to the brand voice
- Structured testing: design and document creative A/B tests (hooks, angles, formats) with defined hypotheses and su

📌 Performance Creative Strategist (Barcelona)
🏢 Cocunat
📍 Barcelona