Marketing Analyst – Channel Marketing, Central Europe, Middle East & Africa, UK

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Our client is looking for a Marketing Analyst to join the Channel Marketing team covering Central Europe, the Middle East & Africa, and the UK. This role is essential to driving measurement, insights, and optimisation across regional marketing programmes. By leveraging data, you will help enhance marketing effectiveness, support business growth, and improve customer experiences.

Responsibilities and Impact

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- Lead the execution of the global marketing analytics strategy at a regional level.
- Track and evaluate key performance indicators (KPIs) such as web traffic, lead generation, social media engagement, channel contribution, and conversion rates to assess campaign impact.
- Maintain and optimise dashboards, platforms, and reporting systems (e.g., Power BI, Google Analytics, Google Tag Manager).




- Build and manage data processes integrating multiple data sources.
- Ensure data accuracy when working with relational databases.
- Identify and resolve data quality issues.
- Provide training and guidance to marketing teams on analytics tools and dashboards to encourage data‑driven decision‑making.
- Support the rollout of global data and analytics initiatives within the region.
- Recommend appropriate measurement frameworks for different marketing channels (paid, organic, search, and social).
- Enhance analytics procedures to improve productivity and efficiency.
- Ensure integral alignment with standardised measurement practices.
- Deliver clear, actionable reports and visualisations for stakeholders.
- Translate data into insights, identifying trends and opportunities to optimise marketing performance and ROI.

Skills, Qualifications and Interests

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- Strong interest and passion for digital analytics.
- Advanced analytical skills with a pro

📌 Marketing Analyst (Barcelona)
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