At ING we are looking for a Data Analyst.
This role is part of the Digital Sales Team for Business Banking Spain. The team focuses on acquisition, activation, and growth of business customers through digital channels.
Key Responsibilities
- Work closely with marketing, digital, and sales teams to define target audiences, execute data‑driven campaigns, monitor and optimize performance, and deliver actionable insights to increase conversion and commercial impact.
- Build and manage target groups for marketing campaigns (selection, segmentation, eligibility rules), prepare and deliver campaign‑ready datasets for activation tools, and ensure correct setup and execution across digital channels.
- Track and analyze campaign performance (conversion, CTR, funnel metrics, ROI), identify optimization levers across targeting, timing, content and channel mix, and run analyses to improve acquisition, activation and cross‑sell performance.
- Develop customer segments based on behavior,



lifecycle and needs; identify high‑potential audiences and propensity‑to‑buy signals; translate business needs into data‑driven targeting strategies.
- Prepare and maintain campaign datasets and marketing bases, automate recurring campaign processes (selection, reporting, monitoring), and ensure scalability and reliability using SAS/SQL.
- Build dashboards in Power BI to monitor campaign performance and funnel evolution, provide clear, actionable insights to marketing and commercial teams, and support test‑and‑learn frameworks (A/B testing, uplift analysis).
- Act as a data partner in campaign planning and optimization cycles, translating commercial questions into data use cases and analyses, and working closely with digital marketers, campaign managers and conversion specialists.

Qualifications
- Strong interest in marketing, campaigns and digital sales.
- Ability to link data analysis to commercial impact and conversion.
- Analytical and technical skills: SQL (SAS) for building campaign selectio

📌 Data Analyst Business Banking (Madrid)
🏢 Ing Bank Nv Sucursal En España
📍 Madrid