Role Purpose

The Digital Project Manager is responsible for leading end-to-end delivery of complex digital and technology initiatives within the Commerce domain. The role ensures successful execution of projects aligned with business strategy, delivering measurable value across digital ecosystem, sales enablement and commercial platforms.

This position acts as a key bridge between business stakeholders and technology teams, ensuring alignment, governance, and value realization while driving execution excellence in a fast-paced, multi-stakeholder environment.

In addition, the role plays a critical part in ensuring that local initiatives are fully aligned with regional strategic priorities and global D&T; standards, contributing to a coherent, scalable, and future‑fit Commerce technology ecosystem.

Key Responsibilities

Project Delivery & Execution
- Lead the full lifecycle of technology projects, from initiation to deployment and hypercare
- Manage scope, timelines, budget, risks, and dependencies across complex initiatives
- Ensure on-time, on-quality,



and on-budget delivery of projects
- Drive structured planning, execution, and reporting frameworks

Stakeholder Management & Alignment
- Act as the primary point of contact for business and technology stakeholders
- Drive alignment across Commerce, D&T;, Finance, Procurement, Security, and external partners
- Lead executive-level communications, steering committees, and governance forums
- Manage expectations and resolve conflicts in complex stakeholder environments

Strategic Alignment & Global Integration
- Ensure all initiatives are aligned with regional Commerce priorities and global D&T; strategy, architecture, and standards
- Translate general frameworks, roadmaps, and architectural guidelines into actionable local project plans
- Contribute to the evolution of the Commerce technology roadmap by providing structured feedback from local initiatives
- Ensure consistency, scalability, and reuse across solutions, a

📌 Digital Commerce Project Manager (Madrid)
🏢 The HEINEKEN
📍 Madrid