12 ago
|
Severex
|
España
What are you working on?
- Genres: Puzzle, Word Games
- Platforms: Mobile, iOS, Android
Severex is a mobile product studio developing casual puzzle games and utility applications used by millions of users worldwide.
We are looking for a Lead User Acquisition to take ownership of our performance marketing strategy across both gaming and subscription-based utility products. In this role, you will lead and scale a UA team, drive growth across major acquisition channels, and combine strategic leadership with hands-on campaign management.
For which tasks (responsibilities)?
- Management:
- Ownership of a team managing acquisition across channels: Applovin, Meta, Tik Tok, Unity, Google, Mintegral, Moloco, ASA, rewarded networks, etc.
- Leading a team of 3+ people: task allocation, prioritization, and regular 1:1 meetings.
- Improving internal processes, including involvement in automation and reporting development.
- Regular syncs with ad network account managers.
- Aligning on priorities and performance reporting with the CMO
- Monitoring team-level campaign efficiency and identifying growth areas.
- Hands-on responsibilities as a UA specialist:
- Independently managing campaigns across all UA channels.
- Plan, launch, and optimize user acquisition campaigns across multiple channels, taking full hands-on responsibility.
- Working with a portfolio of IAA puzzle games subscriptions apps.
- Build and execute full-funnel growth & UA strategies optimizing creatives, targeting, and bidding strategies.
- Analyzing user behavior to improve retention, conversion, and revenue and developing hypotheses to scale performance.
- Provide regular reporting on key KPIs and performance metrics.
What kind of professional are we looking for?
- 4+ years of experience in user acquisition within the gaming industry.
- Strong expertise in Applovin, Google Ads, Meta as priority
- Proven experience in a management role: building and optimizing UA team processes.
- Deep understanding of attribu
📌 Lead UA (España)
🏢 Severex
📍 España