At ABB , we help industries run leaner and cleaner-and every person here makes that happen. Hub Marketing & Communications Manager Energy Industries Central & Southern Europe

As Marketing Communications Specialist (70-80% FTE) , you'll play a key role in shaping and executing impactful B2B marketing communications programs that support business growth and strengthen ABB's market presence.
Working closely with global, regional, and local stakeholders, you will develop and deploy innovative marketing and communication initiatives across a variety of channels, ensuring alignment with communication strategies, standards, and brand guidelines.
In this role, you will create and execute integrated marketing campaigns, generate leads through digital marketing, advertising, sponsorships, events, and promotional activities, and leverage web and social channels as the hub of the customer journey. The work model for the role is: #Li- hybrid

Design and execute integrated marketing communication plans that strengthen brand visibility, support business growth, and deliver measurable results.





~ Drive lead generation through engaging advertising, digital and social media campaigns, leveraging web channels as the center of a connected customer journey.

~ Build and nurture strong relationships with trade media, customers, and industry associations while creating compelling content across multiple communication channels.

~ Lead the planning and execution of events and exhibitions, from brand experience and campaign promotion to lead generation and follow-up, ensuring maximum business impact.

~ Bring creative ideas to life by developing innovative communication concepts that align with ABB's general brand guidelines and business messaging, while collaborating with internal and external partners.

~ Create and localize impactful marketing assets, including sales tools, digital content, and promotional materials that empower customer-facing teams and strengthen market presence.

~ Su

📌 Marketing Communication Specialist (España)
🏢 Abb
📍 España