gafas.es is part of SuperVista Group, one of Europe’s leading optical companies. We combine digital customer acquisition with a network of local partner opticians and own stores, connecting online leads with measurable in-store sales. We are looking for a
Paid Marketing Specialist.

You will own the performance marketing strategy and customer acquisition activities for the Spanish market.

You will manage a significant marketing budget across multiple digital channels, with a clear focus on generating qualified leads, appointments and profitable customer growth.

What you’ll do
- Define and execute the performance marketing strategy for Spain.
- Manage budgets and campaigns across Google Ads, Meta Ads, Microsoft Ads and other acquisition channels.
- Monitor and optimize key KPIs including CPL, cost per appointment, conversion rate and CAC.
- Analyze the full funnel from advertising click to lead, appointment and final sale.
- Run A/B tests across creatives, audiences, offers and landing pages.
- Identify growth opportunities and test new channels, technologies and AI tools.




- Collaborate with local and international Marketing, Sales, CRM, Analytics and other teams.
- 
Report performance, forecasts and recommendations to senior stakeholders.

What you bring
- 4+ years of experience

in performance marketing, digital acquisition or growth.
- Strong hands-on experience with
Google Ads and Meta Ads

.
- Strong analytical skills and experience with
GA4, Excel and reporting tools

.
- Good understanding of lead generation, conversion and customer acquisition.
- Experience working with cross-functional or international teams.
- Native-level Spanish and professional fluency in English.
- A proactive, commercial and results-oriented mindset.

Nice to have
- Experience in retail, healthcare, e-commerce or online-to-offline businesses.
- Experience with CRM, affiliate marketing, offline advertising or marketing automation.
- German or Italian would be a plus.

What we offer
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📌 Paid Marketing Specialist (Madrid)
🏢 Gafas.Es By Supervista España
📍 Madrid