Position Overview
As the Brand Activation Manager, CELSIUS U — Iberia, you will lead the launch and development of the CELSIUS University ecosystem across Spain and Portugal.

This is a market-building role: CELSIUS U is being launched in Iberia, so this person will help build the university, ambassador, and campus activation ecosystem from the ground up.

Key responsibilities include owning university marketing strategy, student ambassador programs, campus activations, sampling programs, and community partnerships to strengthen brand awareness and affinity within the 18–24 target audience.

You will coordinate agencies, ambassadors, and local activations while connecting fitness, lifestyle, university culture, and local communities with the CELSIUS brand.

This role will work closely with the Fitness Trade Marketing Manager and local market leadership to connect university, fitness, lifestyle, and community activation across Iberia.
- Please note:
- Salary range (35k - 45k) in in Euros per year
- Location: Madrid or Barcelona, with hybrid office access available in Barcelona




- Travel: Regular travel across Spain and Portugal will be required for campus activations, ambassador programs, sampling, community partnerships

Key Responsibilities
- Own and develop the CELSIUS U strategy across Spain and Portugal, building a scalable university ecosystem that drives awareness, trial, and brand affinity.
- Recruit, train, and manage the CELSIUS U Ambassador network, ensuring strong engagement, execution excellence, and brand representation on campus.
- Plan and execute campus activations, events, and sampling programs, working closely with agencies, partners, and local stakeholders.
- Build and nurture relationships with universities, student organizations, and community partners to expand CELSIUS’ presence and relevance.
- Coordinate content, assets, and local campaigns to ensure consistent execution across all university touchpoints.
- Track program performance, gather co

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