12 ago
|
Corus Consulting
|
Barcelona
12 ago
Corus Consulting
Barcelona
Here at
CORUS
we are looking for a
CRM & Loyalty Expert
to join our team in an international insurance project.
Location: Barcelona (2-3 days in the office)
You wil
- l:This role leads CRM and loyalty strategy from business alignment through activation. You will define the customer engagement model, translate business goals into lifecycle and retention journeys, and support clients in shaping CRM and loyalty programs that drive acquisition, cross-sell, repeat engagement and win-bac
- k.The role sits on the strategy side, not the technical operator side, but requires a strong understanding of CRM ecosystems, data architecture, triggers, segmentation and personalizatio
- n.You will work across channels such as email, SMS, app, web, social, call center, offline and intermediary touchpoints, helping design campaigns, automated journeys, engagement mechanics, gamification concepts and partnership-based loyalty activation
- s.You will also define KPI frameworks for engagement, retention, CLV/LTV and reactivation, and use performance insights to continuously improve the progra
m.
You should ha
- ve:Experience in tech communications, insurance, banking, retail, or other regulated/high-consideration sectors is highly relevant, especially if the person has worked with lifecycle marketing, loyalty programs, and omnichannel customer communicati
on.
What do we o
f
- fer:Adaptable remuneration and a personalized training p
- lan.People-focused t
- eam.Dynamic work environment, with real possibilities for professional gro
- wth.International projects of high technological va
*lue*
*.*
*At*
*CORUS we are very conscious of the importance of respecting diversity. No one will be excluded from this call for applications on the grounds of race, colour, age, sex, marital status, ideology, political opinions, nationality, religion, sexual orientation and/or any other personal, physical or social condition. This process is aimed at choosing the best professionals through a selection
📌 CRM & Loyalty Expert (Barcelona)
🏢 Corus Consulting
📍 Barcelona