Customer Advocacy Program ManagerApplylocations: Sant Cugat del Valles, Barcelona, Spaintime type: Full timeposted on: Posted Todayjob requisition id: 3164440Customer Advocacy Program Manager

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Description -
Job Summary
• This role owns the integral Customer Advocacy STRATEGY.

Defines vision, roadmap, governance, and scalability frameworks.

Accountable for business impact, stakeholder alignment, and programme evolution.

Does NOT execute day-to-day operations.
Responsibilities
FUNNEL STRATEGY: • Define funnel stages, criteria, and conversion targets • Design funnel analytics framework and reporting structure • Set advocate progression milestones and success metrics • Establish governance for funnel process changesASSET STRATEGY: • Set content priorities and editorial themes • Define quality standards and brand guidelines • Approve editorial direction and content taxonomy • Align asset themes with sales messaging and business prioritiesSHAREPOINT STRATEGY:



• Define taxonomy and organization strategy • Set governance for content lifecycle • Approve library structure changes • Design information architecture frameworkREFERENCE STRATEGY: • Define reference request process • Design reference tracking framework • Establish reference programme governanceENGAGEMENT PLATFORM STRATEGY: • Define gamification strategy and customer engagement model • Set platform requirements and success criteria • Design advocate recognition and rewards framework • Evaluate and approve platform vendors • Establish engagement metrics and program governanceBUSINESS IMPACT STRATEGY: • Define and monitor Business Impact KPIs (TCV, pipeline influence, win rate) • Partner with Sales leadership to embed advocacy into sales motions • Lead TCV impact measurement dashboard development • Present business impact to senior stakeholders • Drive adoption metrics across Sales, Marketing, Pursu

📌 Customer Advocacy Program Manager (Barcelona)
🏢 Hewlett Packard Enterprise
📍 Barcelona