Channel Manager, Paid Social (Paid Traffic Team)

Marketing location_on Barcelona
Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies.
As a Channel Manager, you will be the driving force behind Paid Social efforts, owning and optimizing its performance to drive user acquisition, engagement, and revenue support. You will move beyond simple execution to become a data-led specialist who identifies key business segments and aligns channel performance with our broader business goals. By establishing clear campaign targets and refining messaging based on platform capabilities, you will ensure our digital marketing engine is tuned for maximum impact.
You will join the Digital Marketing team, responsible for managing Paid Social, ensuring every initiative contributes to the larger marketing strategy.



In this role, you will report directly to the Head of Paid Search & Paid Social.

Manage and scale Paid Social campaigns across Meta and LinkedIn, driving revenue growth while achieving ROAS, payback, and other key performance targets
Own Paid Social strategy across prospecting and retargeting campaigns, optimizing audiences, creative, messaging, and bidding to maximize performance
Manage large campaign budgets, pacing, and execution to ensure efficient spend and delivery against business goals
Automate Paid Social workflows at scale by leveraging AI automation tools
Own the end-to-end creative testing pipeline by using performance data to design hypotheses, rapidly iterate on high-performing concepts, and translate insights into actionable feedback that guides the content team's creative production strategy.
Develop audience strategies by leveraging first-party data, platform capabilities, and

📌 Channel Manager, Paid Social (Bellprat)
🏢 Semrush
📍 Bellprat