Scopely is looking for a Senior Director, Marketing to lead marketing across the Scrabble franchise, including Scrabble Go and an exciting new unannounced mobile title, based in Barcelona on a hybrid basis (2 days per week in office). This is a rare opportunity for a marketing leader who wants to shape both the future of an iconic live game and the launch of something entirely new. We're looking for a strategic, highly analytical, and creatively ambitious leader who can operate as the Head of Marketing for the franchise—bringing together product marketing, community, creator, lifecycle, creative, and performance marketing into one clear plan for growth. You'll partner closely with game teams, central marketing functions, and executive stakeholders to build campaigns, shape positioning, guide launch strategy, and create meaningful player demand before, during, and after launch.
We are a global team of game lovers developing, publishing, and innovating in the mobile games industry, connecting millions of people around the world daily.




Own the marketing vision and strategy for the Scrabble franchise, spanning both Scrabble Go and a new unannounced mobile title
Lead the general go-to-market strategy for a new game launch, from audience definition and market opportunity to positioning, campaign planning, launch readiness, and post-launch momentum
Develop integrated marketing strategies across the full player funnel, driving acquisition, activation, retention, advocacy, and long-term franchise growth
Shape creative strategy in partnership with internal and external creative teams, and guide the development of high-performing marketing across UA, social, influencer, community, CRM, and lifecycle channels
Build and execute 360 marketing campaigns informed by player insights, market research, testing, competitive analysis, and performance data
Partner closely with Product, Performance Marketing, Creative, Analytics, CRM, and Licensors to align strategy and execution
Act as th

📌 Senior Director, Marketing (Barcelona)
🏢 Scopely
📍 Barcelona