Lead the transformation and sustainable growth of the Service business by developing a high-performing sales organization that maximizes the potential of both direct customers and distributors. Define and execute the sales strategy, optimize territories, and accelerate profitable growth through customer-centric selling and channel development. The position will play a key role in the generational transition of the organization, developing, coaching, and mentoring the next generation of Sales Engineers. As a change leader, the Sales Manager will drive the implementation of the new divisional sales model, ensuring commercial excellence, stronger customer relationships, and sustainable long-term business growth.
Sales Transformation & Strategic Leadership
Lead the implementation of the new Service Sales operating model, ensuring alignment with the Division and Business Area strategy and KPIs: short, medium, and long-term
Design, optimize, and continuously adapt sales territories to maximize market coverage




Lead the generational transition of the sales organization by ensuring effective knowledge transfer, talent development, and long-term succession planning.
Recruit, develop, coach, and mentor Sales Engineers.
Identify skill gaps and implement training programs that strengthen service sales capabilities
Set clear, measurable objectives aligned with business priorities and growth ambitions.
Integrate distributors into the Service Sales strategy, establishing clear ownership, objectives, and development plans
Foster strong collaboration between direct and indirect sales teams
Business Development & Sales Execution
Lead the development and execution of strategic account plans to increase customer retention, service penetration, and long-term business value.
Promote cross-selling, upselling, recurring service agreements, and lifecycle solutions across the installed base.
Ensure accurate sales forecasting, pipeline management, and execution discipline. Commercial Excellenc

📌 Sales Manager (Madrid)
🏢 Atlas Copco Airpower N. V.
📍 Madrid