Sector Marketing, Advertising and PR
Role Specialist
Contract Type Permanent
Hours Full Time
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Hub Marketing & Communications Manager Energy Industries Central & Southern Europe
Your Role and Responsibilities
As Marketing Communications Specialist (70-80% FTE), you'll play a key role in shaping and executing impactful B2B marketing communications programs that support business growth and strengthen ABB's market presence. Working closely with integral, regional, and local stakeholders, you will develop and deploy innovative marketing and communication initiatives across a variety of channels, ensuring alignment with communication strategies, standards, and brand guidelines. In this role, you will create and execute integrated marketing campaigns, generate leads through digital marketing, advertising, sponsorships, events,



and promotional activities, and leverage web and social channels as the hub of the customer journey. You will have the opportunity to combine strategic thinking with hands-on execution while contributing directly to business success in Spain. This role is contributing to the Energy Industries Division in Spain. The work model for the role is: hybrid.
- Design and execute integrated marketing communication plans that strengthen brand visibility, support business growth, and deliver measurable results.
- Drive lead generation through engaging advertising, digital and social media campaigns, leveraging web channels as the center of a connected customer journey.
- Build and nurture strong relationships with trade media, customers, and industry associations while creating compelling content across multiple communication channels.
- Lead the planning and execution of events and exhibitions, from brand experience

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