Senior Product Marketing Manager, Iberia – Active

Location: Hybrid, 3 days per week from our Barcelona or Madrid office.

What I’ll Be Doing

In this role, you’ll lead product marketing activity across Iberia, from launch and adoption to long-term engagement. You will:
- Own and lead all aspects of product activation, including market launches, customer engagement, and adoption.
- Develop and champion localized messaging frameworks and value propositions tailored to accountant personas.
- Define and optimize the end-to-end customer journey, driving product-led growth and retention.
- Collaborate cross-functionally with GTM, Sales, Partner, and Product teams to deliver impactful campaigns and enablement.
- Conduct competitive analysis and shape response strategies for key players such as Holded, Wolters Kluwer, Cegid, and others.
- Lead market research and customer discovery in Spanish and Portuguese to surface insights and inform strategy.
- Shape commercial models, pricing, and packaging to ensure local relevance and differentiation.




- Contribute to vertical strategies for segments such as embedded services and digital transformation.
- Represent the voice of the Spanish and Portuguese accountant, influencing integral strategy and product roadmaps.
- Build visibility and trust within the local accountant community, acting as a recognized advocate for Sage.

What We’re Looking For

We’re seeking a strategic, hands-on marketing leader who thrives in dynamic, cross-functional environments. You’ll be fluent in Spanish or Portuguese (plus English) and bring a deep understanding of the accounting profession in Iberia. You’ll have proven senior experience in Product Marketing, Go-to-Market, or Commercial Strategy within B2B SaaS, fintech, or accounting software. You’re commercially minded, data-driven, and able to connect insight to action — designing pricing models, propositions, and campaigns that deliver measurable results. You’ll be a confident communicator and storyte

📌 Senior Product Marketing Manager, Active (Barcelona)
🏢 Sage
📍 Barcelona