Join the Fotocasa Group Marketing Team as a Media Strategy Manager
Fotocasa Group, a leader in real estate technology and part of the Scout24 Group, combines local market expertise with a leading European digital ecosystem. Our mission is to connect people and homes through intelligent tools and the best market offerings.
Key Responsibilities
- Manage €20M+ Budget: Oversee and optimize Fotocasa's annual media investment across Brand and Performance channels.
- Drive Brandformance: Evolve our integrated media mix to blend long‑term brand equity with short‑term growth (traffic, app downloads, leads, and revenue).
- Data‑Driven Optimization: Challenge existing investment models using MMM, incrementality testing, attribution frameworks, and GA4/AppsFlyer data.

Strategic Partnerships & Collaboration
- Lead Key Relationships: Manage media agencies, broadcasters, and tech partners (Google, Meta, TikTok) to unlock top‑tier innovation and value.
- Cross‑Functional Impact: Partner with Product, Analytics, Finance, and Leadership to align media goals with overall business priorities.





Professional Experience & Technical Skills
- 10+ Years of Media Leadership: Proven track record managing large‑scale budgets across TV, video, paid social, search, and programmatic ecosystems.
- App Growth & Quality Acquisition: Deep expertise in scaling app acquisition and engagement, focusing on high‑intent audiences and conversion quality over raw volume.
- Measurement Mastery: Strong hands‑on understanding of market intelligence and effectiveness tools (Kantar, Nielsen, Similarweb, Data.ai).
- Commercial Mindset: Strong negotiation and stakeholder management skills, with the confidence to challenge external agencies and internal teams.

Mindset & Attributes
- Strategic Yet Hands‑On: A big‑picture thinker who is equally comfortable diving into execution.
- Growth‑Obsessed & Adaptable: Relentlessly focused on business impact and thriving in fast‑moving, changing environments.

Success in This

📌 Media Strategy Manager (Barcelona)
🏢 Tamarind Intelligence
📍 Barcelona