Job Summary
We are seeking an experienced UX/UI Designer to lead design strategy and CRO at Tropicfeel, based in Barcelona. The role is full‑time onsite and combines design leadership, conversion‑rate optimisation, and web content & QA management.
Key Responsibilities
Lead design and optimization of all web touchpoints following Tropicfeel Guidelines, creating user flows, wireframes, and high‑fidelity interfaces.
Analyse quantitative and qualitative data, conduct weekly performance reviews (CTR, time on page, bounce rate), and drive long‑term design innovation and scalability.
Own continuous optimisation strategy for key pages (Homepage, Collection, Landing, PDP), monitor conversion metrics, plan and execute A/B and multivariate tests, and report outcomes to cross‑functional teams.
Collaborate with E‑commerce, Performance, and Brand teams to implement conversion‑focused designs and improve structural layouts.
Create and update product pages, ensuring accurate content, performance, device responsiveness, and brand‑compliance. Translate commercial campaign directions into digital assets.




Use ChatGPT to support creation of high‑quality web copy that meets tone of voice and conversion goals.
Qualifications
Professional fluency in English (B2–C1) and native or bilingual proficiency in Spanish (C1).
Proven experience owning the full product design lifecycle: discovery & research, UI design, developer hand‑off.
Expertise in Figma and end‑to‑end interface design.
Strong visual sense and interest in artistic aesthetics.
Experience with CRO and data‑driven experimentation (A/B testing, performance analytics).
Benefits
~ Hybrid work policy: 3 days in office, 2 days remote.
~ Versátil hours and up to 2 full weeks + 10 remote days per year for travel.
~ Pet‑friendly office.
~50% discount on Tropicfeel products and partner discounts (e.g., Cooltra, Kleta).
~ In‑office daily fruit, coffee & tea.
~ Team‑building activities and company celebrations.
~ Social benefits via Cobee cards

📌 UX/UI Designer, hibrido (España)
🏢 Tropicfeel
📍 España