Publicis Groupe is a leading communications group with a integral presence and diverse agency brands. The Brand & Social Strategist role focuses on shaping brand expression across the full consumer journey, with emphasis on digital and social touchpoints. The position collaborates with CX, Data, Creative, and local market teams to ensure coherent, insight-driven brand experiences embedded into consumer journeys, driving impact across acquisition, engagement, and retention.
Responsibilities
- Brand & Experience Strategy: Define and support the development of holistic brand experience strategies aligned with business objectives.
- Translate strategic direction into clear brand experience principles
- Ensure consistent brand positioning across all touchpoints
- Contribute to integrated, cross-channel strategies
- Align brand experience with KPIs in collaboration with CX and Data teams
- Social & Content Experience (Organic Focus): Lead strategic direction for organic social as a core CX and brand experience channel.
- Define social role within the consumer journey




- Provide guidance on content strategy, tone of voice, and platform roles
- Establish benchmarks and best practices across markets
- Ensure alignment between social activity and broader brand and CX strategy
- Consistency Across Touchpoints: Ensure a coherent and high-quality brand experience across all digital channels.
- Support alignment across social, web, CRM, and campaigns
- Review outputs to ensure consistency with brand guidelines
- Maintain and evolve brand experience frameworks
- Integration with Consumer Experience (CX): Embed brand thinking into end-to-end consumer journeys.
- Collaborate with CX and Data teams on journey design
- Ensure brand expression is integrated into key moments and touchpoints
- Contribute to briefs with a strong brand and experience perspective
- Balance user needs with brand identity to create meaningful interactions
- Content & Creative Collaboration: Drive strong and cons

📌 Brand & Social Strategist (España)
🏢 Publicis Groupe España
📍 España