RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
Key objectives:
Implement strategic value drivers to support sustainable revenue growth in Spain by designing, leading, embedding and executing best-practice Revenue Growth Management initiatives.
Streamline and elevate cross-functional ways of working, enabling greater self-sufficiency across Sales and Marketing and allowing RGM to focus on its core pillars.
Build and embed strong functional capability across all RGM pillars, including recommended price to consumer, promotions (including on-trade), price pack architecture and mix management.
Drive a strong focus on promotional effectiveness and mix optimisation.
Maintain momentum on price-to-trade and terms programmes, increasing optimisation and transparency of trade spend to enable effective commercialisation of pricing strategies.
Develop a multi-year, value-accretive pricing framework across the Bacardi portfolio, incorporating market dynamics, economic conditions and brand repositioning initiatives, in close collaboration with Sales,



Category Development and Marketing.
Lead the design and embedding of best-practice RGM processes within the annual planning cycle, ensuring consistency, transparency and robust tracking of pricing and promotional initiatives.
Ensure European pricing strategies remain aligned with general guardrails and Value Committee targets.
Own inter-company, inter-channel and inter-customer net price defensibility.
Partner with Account Teams to shape and deliver key customer plans, ensuring full adoption of agreed architectures and execution within the fiscal year.
Act as a trusted RGM advisor to Brand and Commercial teams, challenging constructively to enable effective commercialisation of category strategies and initiatives.
Collaborate cross-functionally to identify and unlock new opportunities to grow gross profit and GP per case.
Identify brand-level opportunities to ensure sustainable profitability for both customers

📌 RGM Manager, Spain (Barcelona)
🏢 Bacardi
📍 Barcelona