Alpega is the trusted execution platform shippers and carriers across Europerelyon to plan, procure, and execute road freight - every day, at the speed the industry demands.
We are 450+ people across European offices, working in product, engineering, commercial, and the teams that keep partners connected.
In 2026, Alpega was named a Challenger in the Gartner Magic Quadrant for Transportation Management Systems. Our work also features in BCG's State of AI in European Logistics — alongside the companies setting the pace for the industry.
ABOUT THE ROLE
Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics.
Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well.
Manage supporting agencies, challenge delivery, ensure alignment and control spend.
Assess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readiness.
Own paid media budget allocation across markets, channels, and funnel stages,



optimising spend based on performance and priorities.
Define the strategic direction and set clear expectations for agency resources.
Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables.
Actively challenge the agency to bring innovative ideas, new tests, and optimization opportunities to drive continuous improvement.
Hold the agency accountable to predefined KPIs (e.g., ROAS, CPA/CPL, conversion metrics) through regular performance reviews and reporting.
Provide strategic, data-informed guidance to three internal campaign managers responsible for translating business priorities into major campaigns.
Occasionally support campaign setup or optimization in partnership with the agency to ensure best practices.
DATA, REPORTING & PERFORMANCE MANAGEMENT
Collaborate closely with the Revenue Operations team, whi

📌 Senior Manager Digital Marketing (Barcelona)
🏢 Alpega Group
📍 Barcelona