This role owns the global Customer Advocacy STRATEGY. Defines vision, roadmap, governance, and scalability frameworks. Accountable for business impact, stakeholder alignment, and programme evolution. Does NOT execute day-to-day operations.
Description Job Summary This role owns the integral Customer Advocacy STRATEGY. Defines vision, roadmap, governance, and scalability frameworks. Accountable for business impact, stakeholder alignment, and programme evolution. Does NOT execute day-to-day operations.
Responsibilities FUNNEL STRATEGY Define funnel stages, criteria, and conversion targets
Design funnel analytics framework and reporting structure
Set advocate progression milestones and success metrics
Establish governance for funnel process changes
Asset Strategy Set content priorities and editorial themes
Define quality standards and brand guidelines
Approve editorial direction and content taxonomy
Align asset themes with sales messaging and business priorities
Sharepoint Strategy Define taxonomy and organization strategy
Set governance for content lifecycle




Approve library structure changes
Design information architecture framework
Reference Strategy Define reference request process
Design reference tracking framework
Establish reference programme governance
Engagement Platform Strategy Define gamification strategy and customer engagement model
Set platform requirements and success criteria
Design advocate recognition and rewards framework
Evaluate and approve platform vendors
Establish engagement metrics and program governance
Business Impact Strategy Define and monitor Business Impact KPIs (TCV, pipeline influence, win rate)
Partner with Sales leadership to embed advocacy into sales motions
Lead TCV impact measurement dashboard development
Present business impact to senior stakeholders
Drive adoption metrics across Sales, Marketing, Pursuit
Governance Ownership Establish Advocacy Council and governance model
Define decision-making frameworks and escalation paths
Lead

📌 Customer Advocacy Program Manager (San Cugat del Vallés)
🏢 HP
📍 San Cugat del Vallés