About the Role
ElTiempo.es is Spain's leading weather platform, with 11M monthly users. Over the next two years, we are shifting from building reach to building depth: turning casual visitors into loyal brand advocates and defending our organic traffic against AI disruption. This role owns the full growth loop—from brand perception to habit formation—serving as the bridge between Marketing, Product, IT, and Meteorology. Working closely with our Canada team, you will translate general vision into local execution across brand, technical SEO and acquisition. We need a brand and growth marketer who knows how to build a daily user habit.
Core Responsibilities and Focus Areas
Brand & Product Strategy Ownership
Identity & Value Prop: Own the core brand identity, voice, and value proposition across all digital products.
Omni‐channel Strategy: Develop the overarching marketing strategy—including adoption, usage, reach, and retention goals—to support brand growth.
Loyalty Frameworks: Build the strategic framework and value proposition for community, subscription,



and loyalty programs to deepen user engagement.
Market Intelligence: Leverage user research and competitive analysis of the weather market to identify high‐growth opportunities.
Go‐to‐Market (GTM): Lead brand campaigns, seasonal programs, and GTM product launches. Manage a strategic marketing calendar to align functional teams.
Cross‐Functional Collaboration: Partner closely with Product, Communications, and localized teams to ensure alignment on business priorities.
Retention and User Lifecycles
Onboarding Journeys: Design and execute post‐install onboarding journeys (critical first 14 days) using OneSignal and in‐app touchpoints to drive key behaviors.
Lifecycle Communications: Build and manage targeted lifecycle communication programs (push, in‐app, email) segmented by user behavior, platform, and real‐time weather contexts.
Feedback & NPS: Own the NPS and user feedback infrastructure; synthesize signals into actio

📌 Specialist, Brand and Performance Marketing (Madrid)
🏢 Pelmorex
📍 Madrid