Role Purpose
The Digital Project Manager is responsible for leading end-to-end delivery of complex digital and technology initiatives within the Commerce domain. The role ensures successful execution of projects aligned with business strategy, delivering measurable value across digital ecosystem, sales enablement and commercial platforms.
This position acts as a key bridge between business stakeholders and technology teams, ensuring alignment, governance, and value realization while driving execution excellence in a fast-paced, multi-stakeholder environment.
In addition, the role plays a critical part in ensuring that local initiatives are fully aligned with regional strategic priorities and global D&T; standards, contributing to a coherent, scalable, and future‐fit Commerce technology ecosystem.
Key Responsibilities
Project Delivery & Execution
Lead the full lifecycle of technology projects, from initiation to deployment and hypercare
Manage scope, timelines, budget, risks, and dependencies across complex initiatives
Ensure on-time, on-quality, and on-budget delivery of projects




Drive structured planning, execution, and reporting frameworks
Stakeholder Management & Alignment
Act as the primary point of contact for business and technology stakeholders
Drive alignment across Commerce, D&T;, Finance, Procurement, Security, and external partners
Lead executive-level communications, steering committees, and governance forums
Manage expectations and resolve conflicts in complex stakeholder environments
Strategic Alignment & General Integration
Ensure all initiatives are aligned with regional Commerce priorities and global D&T; strategy, architecture, and standards
Translate global frameworks, roadmaps, and architectural guidelines into actionable local project plans
Contribute to the evolution of the Commerce technology roadmap by providing structured feedback from local initiatives
Ensure consistency, scalability, and reuse across solutions, avoiding fragmentation and dupli

📌 Digital Commerce Project Manager (Madrid)
🏢 The HEINEKEN
📍 Madrid