BettingJobs is working with a well established iGaming group seeking a CMO to spearhead activities for a new sportsbook operator venture.
Key ResponsibilitiesAcquisition & Performance Marketing
- Own the full acquisition P&L; across PPC, programmatic/media, affiliates, and influencer — set CPA/ROAS/LTV targets by market and channel.
- Build and scale paid search and paid social programs across grey and regulated markets, navigating platform restrictions specific to gambling advertising (Google, Meta, TikTok, native, and local ad networks).
- Direct media buying strategy across programmatic, direct publisher deals, and local market media to maximise reach and efficiency where mainstream ad platforms are restricted.

Affiliate & Partnerships
- Lead and scale the affiliate program — commercial structuring, top-partner relationships, sub-affiliate networks, and CPA/rev-share/hybrid deal design.
- Leverage and expand the Group's existing casino affiliate relationships into the new sportsbook vertical, while building out sportsbook-specific affiliate partnerships from scratch.




- Own sponsorship strategy — team, league, streamer, and event partnerships that build credibility and reach in target grey markets.

Brand & Influencer
- Define brand positioning, identity, and tone for a new entrant competing against established local and international operators.
- Build an influencer and creator strategy suited to sports betting and casino audiences, including regional/local talent in priority grey markets.
- Ensure brand and creative output is compliant and locally resonant across multiple jurisdictions, languages, and cultural contexts simultaneously.

Grey Market Expansion
- Identify and prioritise grey-market opportunities in partnership with legal/compliance, balancing growth ambition against regulatory and reputational risk.
- Adapt acquisition, payments messaging, and brand approach market by market — grey-market growth playbooks differ materially from regulated-market play

📌 Chief Marketing Officer (España)
🏢 BettingJobs
📍 España