We are looking for a Global Process Owner – Marketing Excellence to define, govern and continuously improve global marketing processes from customer awareness through Marketing Qualified Lead (MQL).

Si le interesa solicitar este empleo, por favor, asegúrese de cumplir los siguientes requisitos que se enumeran a continuación.
This strategic position owns the end-to-end marketing engagement process and works closely with Sales Excellence to ensure scalable, customer-centric commercial processes across international markets.
Your ResponsibilitiesMarketing Process Ownership
- Own the global marketing engagement process.
- Design and continuously optimize end-to-end marketing workflows.
- Develop and maintain the general process roadmap.
- Ensure standardized documentation, governance and compliance.
- Drive process adoption across headquarters and international affiliates.

Customer Lifecycle Management
- Define and optimize the customer lifecycle framework.
- Ensure a consistent customer experience across channels.
- Promote customer-centric marketing processes globally.





Lead Management
- Own the marketing funnel and lead management process.
- Ensure smooth handover from Marketing to Sales.
- Identify opportunities to improve funnel performance.

CRM & Marketing Automation
- Act as business owner for marketing-related CRM processes.
- Define business requirements for CRM and Marketing Automation tools.
- Prioritize system improvements and process enhancements.
- Work closely with IT and Sales Operations.
- Establish marketing process standards and best practices.
- Manage the process improvement roadmap.
- Monitor process adoption and effectiveness.
- Lead change management initiatives.

Analytics
- Define marketing process KPIs.
- Monitor engagement, funnel and conversion performance.
- Support marketing governance reporting.
- Partner with Sales Excellence to optimize the commercial process.
- Collaborate with Marketing, Digital Experience, Campaign Operations and S

📌 Global Process Owner – Marketing Excellence (Barcelona)
🏢 Cv-Library
📍 Barcelona