Who are weWe’re building the AI Workforce for restaurants. haddock started as the system of record for restaurant operations. Today, we’re going one step further: replacing manual back-office work with AI agents that operate 24/7. With products like Fina, our AI Agent, we’re not adding features, we’re creating a new category. This is not AI hype. Our customers save time, money, and make better decisions every day. We are becoming the financial brain and operational layer of restaurants. Our mission: empower millions of restaurateurs to level up their business. Our vision: lead the market through innovation, strong relationships, and by becoming the go‑to tech partner for restaurant success. Backed by Y Combinator and top-tier investors.Why this role mattersWe’re scaling fast across Europe. We don’t need “more marketing”. We need someone who can build a category, own the narrative, and turn it into revenue. This role sits at the intersection of brand and growth.What You'll DoOwn haddock’s positioning and narrative:



from system of record to AI workforceBuild a category-defining brand in EuropeDrive pipeline and revenue, not just awarenessDesign and execute GTM strategies across markets and productsTurn product innovation into clear, compelling storytellingLead and scale a high-performing marketing teamManage significant budgets with a strong ROI mindsetWork closely with Product, Sales, CX and founders to align narrative and growthWhat we're looking for7+ years in Marketing / GTM leadership in SaaS or techExperience scaling from €10M to €100M+ (or similar high-growth environments)Proven track record owning both brand and performanceStrong storytelling skills: you can explain complex, new concepts simply and powerfullyDeep business mindset: you think in pipeline, ARR, and paybackExperience managing multi-million € budgetsAbility to build and lead teams in fast-growth environmentsHigh standards on design, brand, and execution qualityAI-native mindset: you understand how

📌 Senior Head of Marketing (Barcelona)
🏢 haddock (YC W22)
📍 Barcelona