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This position reports to:
EL Product Marketing Manager
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Your Role and Responsibilities
Your main role will be managing the Consumer Units and General-Purpose and EV chargers portfolio within the Energy distribution business, with focus on residential and commercial segment. In addition, you will be responsible for developing ABB-AEG product campaigns for distribution and supporting the AEG DinRail portfolio promotion to stakeholders. You will have the opportunity to implement product marketing strategies to meet business objectives in collaboration with the Energy Distribution Product Marketing team. Each day, you will play a crucial role in bridging the gap between product development and market success by implementing marketing activities and supporting sales team with appropriate product knowledge and training.
- Work model: #LI-hybrid
This role is contributing to the Product Marketing department in the Electrification Smart Building division in Spain. Main stakeholders are installers and electric wholesalers.
- Conducting extensive research to understand the target audience, market trends, and competitiveness by visiting customers regularly together with sales organization
- Developing and executing marketing strategies to increase product awareness and sales, including defining and communicating product value propositions
- Achieving order demand targets by overseeing progress regularly and defining and implementing sales and promotion plans.
- analyzing sales data and gathering market feedback to evaluate product performance and adjust marketing strategies accordingly.
- Providing the sales team with the necessary tools, training, and materials to effectively sell the product
- Support product price positioning aligned with local st