Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights. Learn more at a Media Buyer at Toluna, you will play a crucial role in driving the growth and success of our market research panels across the world. You will be responsible for planning, executing, reporting and optimizing Google and Bing traffic acquisition campaigns to generate high-quality leads (panelists) globally.
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Additionally, you may support the team and department in various digital marketing activities, such as prospecting, competitors’ analysis and even test new direct media buying channels. This is an excellent opportunity to work with a diverse team located in offices around the world. You will find here an entrepreneurial atmosphere which allows you the room to grow and expand your knowledge in the field; integral organization with forward-thinking professionals who pride themselves on thinking big, collaborating, and learning.
Responsibilities
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- Plan, execute, and optimize Google / Bing Ads campaigns to increase lead generation and ROI
- Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities
- Create and manage Search, Display and Video campaigns across multiple markets (20 markets and growing)
- Monitor campaign performance and del
📌 Media Buyer – (Madrid)
🏢 Toluna
📍 Madrid