12 ago
|
Matchgroup
|
Madrid
Tinder is looking for a marketing leader to guide our business growth in Spain and Italy and raise the bar of our creative excellence.
Lea el resumen de esta posibilidad para comprender qué habilidades, incluidas las habilidades interpersonales relevantes y el dominio de paquetes de software, se requieren.
You’ll own the brand, campaigns, paid media investments, social media and partnerships for S.E., ensuring alignment with Tinder’s global vision while tailoring initiatives to resonate with local audiences. This role demands creativity, cultural fluency, and a strategic mindset to position Tinder as the go‑to brand for Gen Z female audiences across the region.
This role will be responsible for the full paid, earned and owned media cycle and will sit at the core of the EMEA leadership team.
The role can be based in Madrid or Milan.
Develop and Implement Marketing Strategy
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- Own and execute the marketing strategy for Italy and Spain.
- Collaborate with EMEA leadership and global marketing teams to ensure alignment.
- Localize Tinder’s brand narrative,
ensuring relevance to youth culture and cultural nuances in the region.
- Lead the Tinder community and event marketing strategy, driving meaningful connections with users.
- Translate data into insights and draw marketing and business conclusions.
- Align communication strategies with key stakeholders in the US and Europe.
- Assist in creating and distributing content via paid media campaigns, partnerships, or influencers.
- Monitor competitor activities and market trends to provide actionable insights for enhancing Tinder’s brand positioning in the S.E. region.
Team Leadership and Collaboration
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- Strong leadership collaboration with Integrated MarComms.
- Manage a growing team with plans for future expansion.
- Foster a collaborative environment within a matrix organization, partnering with functional teams such as Media, Partnerships, Social, and Marketing Support.
- Drive Tinder’s brand equity through inn
📌 Sr. Director Marketing Southern Europe (Madrid)
🏢 Matchgroup
📍 Madrid